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Laura Loves…Frugi AW18 Lost Kingdom range

Frugi AW18 Lost Kingdom range

As the weather cools and season notably moves away from the sun-soaked days to a chill in the air with darker evenings drawing in, one thing I take great pleasure in is turning over the kids’ wardrobes.

Out with the shorts and vest tops, replaced by cardigans, jumpers and trousers. 

In a way it’s quite nice seeing a fresh wardrobe full of new pieces for the few months ahead. 

It also provides opportunity to go shopping and fill any gaps where I’m missing key pieces. 

And one of my go-tos for shopping for all three children (aged 2, 5 and very nearly 7!) is Frugi.

Frugi is predominantly online, although more and more stores are now carrying some of the ranges they have. 

The Cornish brand caters for newborns right the way to age ten with ethical and organic clothing. 

In essence, they’re super soft, premium quality clothing produced from the finest organic cotton or recycled material.

They have very recently launched their ‘Lost Kingdom’ range. 

The Lost Kingdom range takes inspiration from all things ‘hygge’, the Danish word that encompasses positive wellbeing and cosy life. 

Sounds dreamy right?!  Well the range is exactly that – not shying away from the beautiful bursts of vibrant colour, the range has taken on more of a ‘Scandi colour palette’ which for me feels more autumnal – deeper greens, darker blues etc.

The designs themselves are very enchanting and I get a sense of whimsical story telling from the range featuring mythical creatures including Snow Leopards, Huskies and Owls journeying through snow-capped mountain, forests and starry skies.

It’s incredibly imaginative, and for that reason beautifully unique.


I am an absolute sucker for matching, and with two girls I actually find it difficult to match them (which I should add, they also enjoy!) just because Marley is closer to baby-aged clothing, and clothing for Grace is only available in larger sizes. 

However, the wide range of sizes means I can match them, and take pleasure in it for some time yet, and therefore I ordered them both a Rita Reversible Dress.


The Rita Reversible dress is one of a selection of reversible items  - what’s not to love about two for one! 

The smock dress is beautifully cut with a complementary A-line, with plenty of room for growth and some give thanks to the jersey for comfort.  

Marley’s dress also comes with some poppers on the neck, just to provide a neat close fit for her smaller size.

The 100% cotton jersey is super thick making it a good winter dress to pair with some thick tights. 

The navy side, my personal favourite, features a woven glitter accentuated with a bright bold rainbow and cloud applique detail. 

Roll back the sleeves slightly, and it reveals the internal print that offsets the design beautiful.


A quick reverse and it’s a bright turquoise, yellow and pink cloud repeated print that is fun and bright.

The girls have both loved wearing them. 

They’re very comfortable and not restrictive at all. The reversible element is quite a novelty for them, and they enjoy mixing and matching the dresses.

For more information, and to view the full range, visit www.welovefrugi.com


11 September 2018



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