Richard Branson's firm is offering up the holidays in a very glamorous location...
Virgin holidays is launching a new initiative that could help single parents save money on their family holidays.
The travel company has teamed up with Elite Island resorts to offer a host of exciting packages in the Caribbean, tailored specifically to single parent travelling with their child.
Usually, long-haul breaks are priced based on two adults sharing a room, but Richard Branson's firm is offering a child rate for the second person if they are under 12 instead - and it could make for some serious savings.
For example, if a single parent was to travel with one child for a seven-night holiday during the May 2018 school holidays, they could be saving an average of £398.
That's not all - some savings can work out to be as much as £1000 on a single trip.
The single parent family room rates will be available from 1st October 2017, across 10 resorts from Elite Island Resorts Collection, including the four which offer family-friendly, all-inclusive holidays.
The new packages come in response to recent data from the Office for National Statistics, which revealed that there are nearly two million single-parent families living in the UK.
The number has increased by 15% in the last twenty years, with 90% of these families headed by mothers.
However, despite the clear demand for single parent holidays, companies continue to offer packages tailored to families with two adults - so Virgin Holidays and Elite Island Resorts' initiative marks a first in the long-haul market.
Virgin Holidays boss Joe Thompson said: "We are proud to help single parents explore some of the most exciting destinations across the globe."
"Families come in all shapes and sizes, and single parent families make up one in four families with children in the UK," explained Rosie Ferguson, CEO. "But we constantly hear from single parents who find themselves ‘priced out’ of family activities.
"All too often we see tickets, deals and memberships that offer family discounts – but only for couple families. That isn’t just frustrating for single parents; it’s also short-sighted of businesses, which are ignoring two million potential customers.
"These new offers from Virgin Holidays show that they appreciate the value of single parent families, and we hope other companies will follow in their footsteps."
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