We know that the first few weeks of a baby's life can be daunting for new parents.
New research shows that mums' confidence about looking after their baby drops by nearly 10% in the first few days of bringing their baby home. A new film by WaterWipes aims to boost this confidence by proving to new mums just how amazing their bodies are. WaterWipes are encouraging parents to share their reactions to the film and their personal experiences of using skin to skin in the first few weeks of their baby's life on social media, using hashtag #PureLove.
Dr Susan Ludington commented "Mums' bodies are extraordinary. Once baby is a born, a mother's body continues to do incredible things for her baby - she even has the power to regulate baby's biology simply by holding her baby skin to skin."
One of the mums taking part, Roisin Walsh, said: "The film made us feel confident that we were doing a good job Â– and also encouraged us to hug and kiss Elliot more. We feel now that Elliot has everything he will ever need in Chris and me. Now we have him in our lives, we will never need anything else."