She said: "I saw the moisturising cream on the shelf in Boots and decided to give it a go.

"Within a matter of days I could see her skin starting to clear up. I couldn't believe it. The NHS could save a fortune if they put it on prescription."

The unexpected reaction prompted Paige to post on Facebook - and the before and after images ended up being shared more than 40,000 times.

Another baby girl whose eczema was so bad she looked like she'd had "boiling water poured over her" is also no longer in pain thanks for a new bargain cream.

Kelisha, one, has suffered with the condition since she was about three months old and her mum Joanne has tried everything to try and calm it.

Doctors were unable to help, but none of the creams or medicines helped for more than a few days.