The reality is that around 80% of women in the UK start breastfeeding, but many give up in the first few weeks following the birth of their baby.
By six months of age, only a third of babies are getting some breast milk and this drops to 0.5% by the time they are 12 months old.
According to an international study published in early 2016, the UK has one of the lowest breastfeeding rates in the world.
Child health experts say women can experience problems getting breastfeeding started and they may not always receive enough practical advice and support.
Attitudes to breastfeeding can also lead to women feeling embarrassed and uncomfortable about feeding in public and put them off continuing.
Some women cannot breastfeed or choose not to, and this decision should be respected too, experts say.
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