BabyBjörn, the Swedish family-owned company, is launching a new, dreamy, soft, small and flexible baby carrier for those first months of parenthood. The BABYBJÖRN Baby Carrier Mini is all about preserving the precious early days as you are getting to know your newborn.
“The campaign Slow down. Snuggle up. is about living in the moment and letting your newborn baby set the pace, so you have time and peace to establish your parent-baby bond. The Baby Carrier Mini's focus is on simplicity, so you can focus on your baby.” Karin Hoxter, Art Director, BabyBjörn Sweden.