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Average parent uses enough emollient to paint an entire house twice on their child’s eczema

  • New research1, conducted by Epaderm, finds parents will use a staggering 65 litres of emollient over the course of their child’s eczema - enough to paint a house twice!

Epaderm has released the results of a survey of 1,000 British parents, which uncovers if mums and dads are managing their child’s eczema effectively. The results reveal that the average parent uses 10.8 litres of emollients every year – accumulating to 65 litres over the course of their child’s eczema (enough to re-paint an entire 2 bedroom / 1 bathroom house twice over with emollient!). A leading eczema expert believes that even larger amounts are necessary for effective treatment.

            “When it comes to eczema the old adage ‘prevention is better than cure’ is true. Parents should aim to keep their child’s skin soft and supple with generous use of emollients, applying multiple times a day. This will prevent your child from suffering itchy flare ups and reduce the need to use stronger steroid based creams,” comments Paediatric Dermatology Nurse Karen Pett, “The Epaderm survey found that parents used 900ml of emollients each month which although a significant amount, is lower than national guidance recommends2.”

Only 16% of parents apply emollients multiple times a day, the frequency recommended by the National Eczema Society who advise application should be ‘liberal and frequent’3. Most UK parents (91%) apply emollient to their child’s skin once a day.

However application techniques varied, with more than 1 in 4 parents applying emollient incorrectly, either by rubbing on and working it in until the skin feels dry or just dabbing a small amount on to flare ups. Correct application, as recommended by the National Eczema Society, is to massage in lightly, leaving the skin damp3.

            “Parents should not be ‘rubbing in’ emollients, this approach is too abrasive for sensitive, dry eczema-prone skin and could irritate it further,” explains Dermatology Nurse Karen Pett, “Parents should also not be just ‘dabbing’ emollients on flare-ups. This leaves the rest of the skin at risk of dryness, eczema may then flare up in a different area and so the cycle continues.”

Dealing with the physical symptoms isn’t the only challenge that parents face with eczema. The survey also revealed the emotional effects that eczema can have on day to day life for their child.


Support for parents

Three quarters of parents said they don’t feel very confident about looking after their child’s eczema and 94% of parents had sought further advice on managing eczema. Health and parenting forums ranked as the most commonly used online resource (58%), more common than visiting a GP for advice (52%). Around the same number reported they use the NHS Choices website (50%) for eczema guidance.

The majority of parents (57%) of parents wish they had more information on how to look after their child’s eczema. The topics which parents said would be most useful were: information on emollient application (38%), bath-time advice (37%) and tips for talking to their child about their eczema (33%).

To mark National Eczema Week, Epaderm Junior have created an infographic which gives parents and at-a-glance guide to emollient application, visit https://www.epaderm.com/blog/product-news/emollient-application



  1. OnePoll survey of 1,000 parents of children with eczema. Data on file.
  2. NICE Guidelines https://www.nice.org.uk/guidance/ta81/resources/primary-care-dermatology-society
  3. National Eczema Society http://www.eczema.org/emollients
  1. In Market Sales Data: Emollients. 2017
  2. Independent Community Pharmacist Magazine – Pharmacy Product of the Year awards 2017
  1. Clinical and Toxicological Expert Report 1995
  2. British Medical Association, Royal Pharmaceutical Society. Emollients. British National Formulary, 2014 pp764-6
  3. Mölnlycke Health Care, GP market research, 2016
  4. Clinical Evaluation Report Epaderm Cream
  5. Clinical Evaluation Report Epaderm Ointment
  6. Epaderm Prescriptions by Age 2014-2016
  7. Cork MJ. Complete Emollient Therapy. The National Association of Fundholding practices official yearbook. 1998 pp159-168.
  8. MIMS. Potential Skin Sensitisers in Emollients. Oct 2012


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