2. Babies love the sensation of touch, so when you 're both relaxed give your baby a gentle massage with a specially formulated oil gel. It 's a great way to lock in moisture after bathing.
3. Shampooing should be determined by the amount of hair your baby has and how oily it is. Babies with thin hair can have it washed with all-in-one baby wash, while mild shampoo is best for those with more hair.
4. Finally, having a new baby is a wonderful time in life, so take every opportunity to relax and enjoy all the pampering that you both deserve.

"Baby 's skin is delicate and precious so it is essential that extra care is taken at bath and change times. Using products with artificial colours and fragrance could increase the risk of irritation. Simple Baby is the first mass market baby skincare range to offer parents a gentle, 100% perfume and colour free alternative to baby skincare." Dr. Lynne Riley, Simple Baby paediatrician.

Who is Dr Lynne Riley?Dr Lynne Riley spends almost every minute of the day with babies or young children. If she 's not working in a professional capacity, she 's kept on her toes looking after her own little ones Jack, 5 and Alice, 3.
Gaining a merit in obstetrics and gynaecology during her undergraduate medical training at St. Bartholomew 's College Hospital, London, Dr Riley quickly realised that her real passion was to work in the world of paediatrics. Currently working as a consultant paediatrician at Barnet & Chase Farm Hospital, North London and teaching at Great Ormond Street Hospital, Dr Riley feels that she has managed to achieve a perfect balance that is both rewarding and enjoyable.
In addition to her roles as consultant and Mum, Dr Lynne Riley also works as an independent expert supporting Accantia Health & Beauty Ltd. with its Simple Baby range. Fully aware of the importance of caring for babies ' sensitive young skin, she is a passionate supporter of Simple Baby 's 100% perfume and colour free range and uses the products on both her children and herself!
Involved with Simple Baby since June 2004, Lynne has helped draft important, supportive material for the media and Mums, including leaflets, website copy and most recently, the booklet 'Simple Little Things in Life '. Dr Riley has also been involved with consumer and media events, as well as radio interviews and is both well respected and trusted within her field of expertise.
In the little spare time that Lynne has left, she enjoys playing the piano and is secretly quite a pro, holding a Pianoforte Performers Diploma from the London School of Music.
September 2006 |