I dont use much either. My face is very pale, although I have quite sallow skin on my arms
I take a fabby tan, but in Scotland that doesn't happen much hehehehe
If i am really pale, I use a couple of stripes of Benefit BENETINT. Gives my wee cheeks a nice pink glow. If I am going out somewhere special, I will use foundation ( at the mo Benefit hello flawless), some High beam under my eyes to hide the bags, and some mascara.
I agree with Sel tho, drink lots of water and your skin should be nice and clear. I just use Tesco face wipes on mine - 99p a pack cant beat it hehehehehehe