Covent Garden Hosts The 10th Anniversary Launch of Kids Week
Kids Week Covent Garden – celebrating London’s Theatreland on 16th and 17th August 2007.Kids Week in the West End has joined forces with Covent Garden to present a two-day theatrical extravaganza for families to experience the excitement and magic of London’s Theatreland for FREE! With a rich performing arts history Covent Garden will become the heart of all Kids Week launch activities, offering the perfect focal point to host this spectacular event.
Kids Week Covent Garden will officially launch the 10th anniversary of Kids Week on 16th and 17th August 2007 giving everyone a unique taste of the Kids Week experience. London's biggest and best musicals including Wicked, Mary Poppins, Chicago and Fame will be performing in the iconic piazza. A selection of shows will recreate the Kids Week workshops live on stage – so everyone can get in on the act! In addition to the live performances on the exclusive Kids Week stage in the East Piazza, there will also be an action-packed programme of free activities on offer in four pavilions situated in and around Covent Garden Piazza.
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The four pavilions include:
 The Drama Pavilion run by The Old Vic Theatre where young people can get an energetic introduction to drama run by a professional from the theatre industry.
The Singing and Dancing Pavilion run by West End Professionals where children can sing along to their favourite musicals and learn different dance moves from the smash hit shows.
The Costume and Design Pavilion will include make-up demos and the chance for children to partake in a whole range of theatre themed art activities kindly supplied by the Theatre Museum.
There will even be a pavilion for the under 5s run by the wonderful Oily Cart Theatre company where babies and toddlers can explore and interact in their very own wibbly wobbly waiting room.
Plus on Thursday 16th August, we will be searching for West End stars of the future with our Talented Ten Year Old Competition in which ten children will get the chance to perform on stage in front of a panel of judges including industry experts. There will be five slots up for grabs for the most talented ten year olds and a further 5 wild card slots for any child aged 5 -16 years so everyone has the chance to get their 2 minutes of fame! Sponsored by leading children's shoe brand, Buckle My Shoe, Kids Week in the West End runs from August 17 until August 31 2007. Full details on this and Kids Week Covent Garden launch activities can be found at www.kidsweek.co.uk.
Booking Information
For show bookings during Kids Week (17-31 August 2007), the ticket deal is simple - one child (aged between 5 and 16) will be able to go absolutely FREE to any participating show when accompanied by a full paying adult, and another two children can go for half price. The official Kids Week booking lines open from 12pm Wednesday 18 July 2007 so call the ticket hotline on 0870 400 0800 or book online www.kidsweek.co.uk.
About Kids Week Covent Garden
1. Kids Week Covent Garden has been organist by The Society of London Theatre and Covent Garden and is a free event open to families and general public.
2. The two day event will commence at 12pm until 4pm on Thursday 16 August 2007 and then Friday 17 August 12pm until 5pm in Covent Garden Piazza.
3. All Pavilions and activities will be run and supervised by theatre professionals and in accordance with the child protection policy.
About Kids Week 2007
1. Kids Week in the West End is organised by The Society of London Theatre and provides a free ticket for one child aged between 5 and 16 when accompanied by a full paying adult. Up to two additional children’s tickets can be purchased at half price. Most West End shows which are suitable for children, are participating. Offer subject to limited availability and not applicable to tickets previously purchased on all performances.
2. Full information on performances, free activities, travel and accommodation, and restaurants will be available at www.kidsweek.co.uk
3. For further details on travel and accommodation, call Superbreak on 0870 043 7633. Quote ‘Kids Week’ when booking to save an extra 10% on the full package price. Lines for Superbreak are open from 8am to 11pm every day.
4. Children should seek parental permission before logging on to the internet.
5. Bookings can be made online at www.kidsweek.co.uk or by calling the ticket hotline number on 0870 400 0800.
6. There are no booking fees on Kids Week tickets.
8. If you do not have access to the Kids Week website call the general information line to register for a Kids Week leaflet on: 0870 900 8488.
About Buckle My Shoe
One of Europe's most successful children's brands of the last decade, Buckle My Shoe is being re-launched in the autumn of 2007 with a completely new range of over 40 styles for tots to pre-teens. This follows the acquisition of the brand in June 2006 by the major children's footwear specialist William Lamb Footwear. The link with Kids Week marks the start of their campaign to revitalise the brand and Buckle My Shoe stockists across the UK will be involved in promoting Kids Week in their outlets.
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