It is so important for children to get a good intake of omega-3 and omega-6 fatty acids, thanks to today's increasing pressure to do well at school and pass a growing number of exams. Even preschool children need their fair share. DHA and AA, an omega-6 fat, are both crucial for optimal brain and eye development in children. DHA comprises almost half the fat that makes up the brain.

There are numerous studies that confirm the importance of omega-3 and omega-6 fats in the development of eyes and brains in children, to the extent that many people consider them essential nutrients for children. Much emphasis has been placed, in these studies, on the improvement in children's attention, behaviour and learning ability as a result of Omega 3 supplementation.

Just last year, South African researchers showed that the omega-3 fats in fish oils may improve children's spelling skills. Even the UK government is now considering a scheme, whereby children in the future could be given fish oil supplements to boost their brain power and help them concentrate.

SmartStart provides the highest quality, purity-guaranteed Omega 3 fish oil, from the cleanest waters in the world (Pacific and Atlantic), in delicious, nonfishy blackcurrant or orange creamy liquids, that children actually enjoy. It also contains Borage oil, which provides the Omega 6 fatty acid GLA and can be blended into yoghurts, desserts, smoothies or milkshakes, or taken directly from a spoon.

You'll be pleased to know that it is also suitable for grown-up children!

July 2007

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