Market Research, Parents and Babies

Market Research, Parents and Babies
On-going market research has helped businesses to create products that are relevant to today's parents and babies.

Looking after a newborn baby is a joyful time but it can also be stressful. People have been bringing up babies since time began but there are still many conflicting opinions about what is best. With so many different products available, knowing exactly what to do and what to buy can be confusing. Up-to-date market research is helping to rectify this, sorting out the myths and crackpot invention from those that genuinely can be beneficial for you and your baby.

One of the biggest areas of debate is the breastfeed or bottle-feed your baby. Market research companies have shown that whilst most parents know that breast feeding a baby is by far the best option, they still decide to opt to bottle-feed . Ultimately this comes down to your preferences and your situation but perhaps reading a bit about the health benefits for your baby and you if you breastfeed will help you make an informed decision.

Breastfeeding is by far the most practical, cheapest and easiest way to feed your baby. The milk is always there, always at the right temperature and doesn't cost a penny. Even if Dad is looking after the baby while Mum is away , he can still feed baby expressed breast-milk! Breasfeeding is so much more practical as there is none of the hassle of sterilising bottles although clearly if Dad is feeding expressed breast-milk, then he will need to sterilise the bottles he uses. You should also bear in mind that breast-feeding helps mother and baby to bond.

Baby food is equally as contentious an issue and companies are responding to the ever-increasing demand for all baby food to be healthy and made with natural ingredients. Parents want foods which are low in sugar and salt and they prefer organic ingredients. From extensive research, companies have found that ideally most parents would make everything that their child eats themselves, but we all know that this is not always practical. Research ahs shown that parents think all baby foods should be clearly marked with the nutritional information and a complete list of ingredients. Brands are also adopting home cooked style meals and taking ideas from traditional family recipes.

The increase in concerns about home safety has benefited manufacturers and parents alike, with a host of innovative products that improve babies' safety. A consumer panel has shown that products like baby monitors, car seats and push chairs have all improved in recent years as businesses realise that up-to-date product research can be a powerful motivating factor for people when deciding to purchase products. Baby monitors can now measure the movement and breathing of the baby to ensure you know as soon as anything changes from the norm.

Online research panels have helped to improve baby products massively, ensuring babies are healthier, happier and safer, and giving you, as parents, peace of mind.

Jan 2012

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