What Top 10 Factors people consider important when buying Toys
 Toy safety
Educational toy
Price
Durability of the toy
Well designed
Toy the child specifically wanted
The brand/manufacturer's name as well known
The toy was unlikely to go out of fashion in the near future
It was a toy you could add to or buy accessories for (e.g. Lego, Barbie)
It was a toy suitable for various age groups
Low down was that the toy had been advertised on TV or it was the latest craze.
Source: BRMB/Mintel | 
The Very Hungry Caterpillar
