British Mums Put Fashion Before Safety
Research by Kidde Safety has shown that the UK 's mums are far more likely to spend money on designer baby clothes and the latest toys than they are on essential safety equipment such as smoke and carbon monoxide (CO) alarms. In a nationwide survey, only one in ten mums purchasing new baby equipment even consider a smoke alarm, CO alarm or fire extinguisher for their homes - even though they are likely to spend in excess of £600 preparing for the birth of a child.
TV doctor and Evening Standard columnist Dr. Mark Porter said: "Babies and small children are particularly vulnerable to the effects of smoke inhalation and carbon monoxide poisoning - a susceptibility compounded by the fact they are the ones the least likely to able to raise the alarm, or escape the danger. A carbon monoxide leak can kill quickly, but even the presence of a small amount over a long period of time can be damaging and cause symptoms ranging from headache and vomiting, to confusion and changes in personality. Parents don 't think twice about buying a baby monitor or a stair gate - so why do less than quarter of people have both smoke and CO alarms in their homes?"
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In response to the findings, Kidde Safety has introduced two unique baby packs, making it easier than ever for expectant mothers to purchase the safety equipment necessary to protect their children. The packs include home safety essentials for new mums, including smoke alarms and fire extinguishers, as well as an assortment of 'must-have ' child protection items for around the home.
About Kidde
Kidde is a leading global supplier of fire and safety products, systems and services under a range of well-known and trusted brand names to the retail, industrial, commercial, aerospace and combustion control sectors. It has over 90 years of experience in fire protection. Kidde offers British approved home safety products including smoke and carbon monoxide alarms fire extinguishers and fire blankets. For further information visit www.kiddesafetyeurope.co.uk
August 2006 |
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