The Death of the Spring Clean
• Just 38% spring clean their home every year
• 77% would have a cleaner if they could afford it
• 44% would like to own a robot that could clean their house for them
THE GREAT British spring clean is on its way out as Brits avoid housework, according to new research.
A survey of homeowners carried out by leading household appliances retailer, AppliancesDirect.co.uk, as part of its Power On: The Evolution of Appliances report, revealed 62% do not spring clean their house every year.
The data suggests Brits are keen to avoid the housework at all costs - when quizzed on their cleaning habits, 72% of respondents said they do not enjoy cleaning their home.
While just 7% employ a cleaner to do the housework for them, a further three quarters (77%) would have one if they could afford it and 44% would like to own a robot that could clean their house for them.
Despite the lack of enthusiasm towards the spring clean, Brits are investing a significant amount financially in appliances that help make the must-do chores that bit easier.
Half of respondents (49%) have spent between £300-£1,000 on cleaning appliances that they currently own, while 9% have spent more than £1,000.
1 in 4 (26%) confess to owning at least one piece of electrical cleaning equipment such as a robotic vacuum cleaner or steam mop to help make cleaning an easier task.
Mark Kelly, marketing manager at AppliancesDirect.co.uk comments:
“Whether it’s done weekly while dancing around the house to our favourite tunes, or just because the house is beginning to resemble a hovel, it’s likely everyone will have to clean or do housework at some stage in their life.
“But as Britons’ lives get busier, and appliances are become more advanced, the idea of spending hours cleaning the home is becoming less appealing.
“Britons should not be concerned that cleaning is not their favourite past time, and while many people would like to have a cleaner – or a robotic maid from the future – to do the cleaning for them, it is not realistic for everyone. Luckily there are a number of appliances on the market, from steam mops to robotic vacuum cleaners that have been designed to ease the chore of housework, and they are a lot more affordable than people might think.”
For more information on AppliancesDirect.co.uk or the Power On: The Evolution of Appliances report visit www.appliancesdirect.co.uk.
AppliancesDirect.co.uk sells a vast range of kitchen gadgets, white goods and other household appliances. The full range of products can be found at www.appliancesdirect.co.uk