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Laura Loves Nutmeg at Morrisons

Laura Loves Nutmeg at Morrisons
Hot on the heels of the supermarket success, Morrisons has been one of the last supermarkets to really embrace clothing sales within its stores and adults’ clothing is still very much part of an ‘essentials’ range at present.

However Nutmeg, the clothing arm of Morrisons, is going from strength to strength as it finds its place within the marketplace since it’s 2013 launch. Fresh into autumn (and winter!) and the range seems to be garnering quite a following. The supermarket has guaranteed that all of its stores will feature the Nutmeg clothing range by the end of the year so if you’re still waiting, it won’t be long!

I myself am a Morrisons shopper, so have been watching slowly as the
Nutmeg wellies
aisles seem to take up more and more of my local store. We managed to get our hands on some of the latest bright and bold autumnal collection so my helpful son, Noah, agreed to model and test them out for me!

I’ll start with the wellies, a pliable and waterproof rubber, they are more than up to the job. I’ve never understood how parents can spend tens of pounds on big named wellies when we all know they just love to jump in muddy puddles and their feet will grow within weeks. Price-wise you can’t grumble at £9, they feature a fun George Pig design and include handy carry handles making them easier for children to pop on and for parents to scoop up when they need a good clean. Good grip, and to date, have all the hardwearing ability we have needed which I feel confident will last throughout the winter season.
Nutmeg boy's coat

Now onto the clothing – I was sent a winter coat and gilet to review. The gilet is my personal fave – at £10 it’s a quilted bright overcoat that features a super soft fabric and stylish tartan lining. It’s a good chunky gilet, so incredibly practical for outdoors. The big zip is great for Noah’s little hands, and in my opinion, a lot easier for him to do up than fiddly poppers. I am in love with the design, it’s a stylish piece that will go with pretty much anything and also add some style and life into a basic jeans/top combo without any effort thanks to the vibrant yellow (which probably isn’t done justice in the images). The badges are indicative of America’s wildlife and national park – again no big logos, just an all round pleasing flair that really shouts chic and makes it stand out against others I’ve seen recently on the high street.

The final item we got to test out was the Parka Coat. This is a great winter basic for kids, again at a fantastic price point of £16. As part of the same range as the gilet, Urban Woods, it is predominantly a red coat with super soft faux fur brown/quilted lining, however it also features the American National Park-themed badge on the sleeve to bring a little extra smartness to it.
Nutmeg boy's gilet

It features some thoughtful detailing with roomy pockets of various openings – poppers, Velcro and zips so something to keep every little lad happy; a joint zip and popper closing and additional tightening options to the hood. The vivacious red of the coat just makes it stand out in a time of the year when black and dark coats are ten a penny.

Noah has been wearing the clothes for a couple of months now and his feedback is how soft the gilet and coat are to wear. He is getting to the age where he expresses an opinion on what he likes to wear (although I can largely still win him round!) so after tiring of all the superhero attire, it is nice to have him wanting to wear practical clothes that look fashionable, whilst knowing that they’re not going to set me back a small fortune. Definitely impressed with Morrisons Nutmeg range for all over style, practicality and fantastic price, so will be investing in a lot more in the future.

For more information on the Nutmeg range, visit www.morrisons.com

Mum to two energetic toddlers and a new baby. Laura is a journalist and Mum and enjoys reviewing products with her children, exploring new trends, and more importantly, life as a mummy. Continuously trying to get a grip of motherhood and maintaining a realistic life balance!

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