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Getting Around London With Gobaby

Getting Around London With Gobaby
Gobaby founder and mumpreneur, Jen Corlew tells us the story of Gobaby and how it came about...

Have you ever felt anxious asking strangers to help you lift your buggy up the steps in the London Underground? Especially if your baby is a bit smelly as you haven’t been able to find baby changing facilities on your journey?

When on maternity leave, I was in Liverpool Street station at rush hour with my baby and pram. In the rush of people, no one could help me on the stairs. Then a gentleman knocked us onto the down escalator and I nearly lost control of the pushchair. My son had a smelly nappy as the train doors closed — I think he was as distressed as I was.
GoBaby App in Hand
So I decided to develop an app to help parents find baby-friendly Tube, DLR and Overground routes around London, as well as nearby baby changing facilities. I took a sabbatical from my job and a few months later, Gobaby App was born. It helps parents find stations that are stair-free or have lifts and escalators, and highlights those with more than 10 steps. It also includes live service updates, to reduce the chance of being left stranded on the platform with your child.

My friends with babies, including from my antenatal class, helped me decide what features the app should include, gave suggestions about the best baby changing spots and even voted on the name! Now six months since launch, Gobaby app includes more than 1,200 baby changing spots across Greater London, including cafes, libraries, museums, shops and restaurants, so that parents can find a spot to change their child's nappy quickly. Or mums planning a journey can search and map out their route to know which stations to use, and what facilities are nearby.
Gobaby Screenshots
Gobaby also includes all Boots Pharmacies across Greater London, as I often head out, then realise I've forgotten something vital that must be picked up. It's ironic that I’ve developed a map app, as I am terrible with directions and get lost more often than I would ever admit. For other parents like me, I've included walking directions to get you to your location hopefully on time and without false starts.

Developing Gobaby app has been completely worthwhile due to the great feedback I've received from parents, and more than 90 percent of Gobaby users use the app regularly.

Gobaby App is available in the App Store for £1.49. To celebrate Mothering Sunday, Gobaby App will be less than half price at £0.69 from 23-30 March. Happy Mother’s Day! 
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Jen Corlew, Founder Gobaby App

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