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|8 Out Of 10 Mums Say|
A swish awards ceremony at Londonís InterContinental Hotel on Park Lane last month unveiled the winning beauty products no ladyís make-up bag should be without.
The annual Cosmetic Executive Women CEW (UK) Beauty Awards, sponsored by Superdrug and also known as ĎThe Beauty Oscarsí, showcases the latest and greatest beauty products that deliver superb results, as voted for by a 600 strong judging team of highly experienced beauty insiders - all members of CEW, which is celebrating its 20th anniversary this year.
This year, I thought youíd love to hear that the ĎBest Luxury Brandí was won by stylish new natural beauty mum and baby company Bloom and Blossom. They produce a range of solution-focused skincare products for new mothers, mothers-to-be and babies, all with the simple philosophy: Minimum ingredients = Maximum results. Products are made from the finest natural botanicals, with high levels of active ingredients and include an Anti Stretch Mark Oil, Indulgence Bath Oil and Soothing Nipple Balm for mum plus a Baby Balm and Gentle Scalp Oil for baby.
Julia Yule, who co-founded the company with her sister in law Christina Moss, told me about the inspiration behind the range.
"Bloom and Blossom was created after spotting a gap in the market for a maternity skincare range that was completely natural, safe to use, delivered the same exceptional results as premium non-maternity beauty brands and looked stylish," she says. "Our research proved that pregnant women and new mums really do care about what they put on their skin, they want to understand the ingredients, know that they work and most importantly know they are safe. At the same time they want indulgent, solution focused and stylish products that are also competitively priced. Each product features a unique numerals design that states how many ingredients is in the product, what each ingredient is, why it has been selected and what it delivers."
The products in the range cost between £14.00 and £24.00, from www.bloomandblossom.com. Fans of the range already include Victoria Beckham, Danni Minogue, Peaches Geldof and Sienna Miller.
BEST HIGH STREET BODYCAREBurtís Bees Honey & Shea Sugar Scrub
Why it won: The honey, shea, ground almonds and aloe leaf juice in this indulgent sugar scrub combine to add polish and softness to the skin.
Why itís great for mums: It smells divine and smoothes out all your rough patches fast.
Cost: £12.99, www.burtsbees.co.uk
BEST HIGH STREET HAIRCAREBatiste Dry Shampoo XXL Volume
Why it won: Brings the legendary reviving benefits of Batisteís dry shampoo together with a volume boost that transforms limp locks to big and bouncy style.
Why itís great for mums: What mum has time to wash her hair every day (or even every other day?). Dry shampoo is an Ďemergencyí must for all of us!
Cost: £3.99, www.superdrug.com
BEST HIGH STREET FACIAL MAKE UPBourjois Healthy Mix Serum
Why it won: A foundation containing a vitamin-rich fruit formula of lychee, goji and pomegranate packed with antioxidants to erase signs of fatigue. The refreshing gel texture glides onto skin for a no-mask, flawless effect.
Why itís great for mums: Really quick and easy to apply, plus 94% of testers agreed their skin looked Ďrestedí.
Cost: £10.99, www.superdrug.com
BEST HIGH STREET EYE MAKE UPBourjois Intense Eyeshadow
Why it won: A highly concentrated formula containing 87% mineral pigments for twice as much coverage as a classic eyeshadow, lasting up to 16 hours.
Why itís great for mums: One application is all thatís needed; no fussy touch-ups through the day.
Cost: £6.99, www.superdrug.com
BEST HIGH STREET CLASSICAussie 3 Minute Miracle Reconstructor
Why it won: A deep conditioner containing Australian Balm Mint smoothes out rough hair cuticles and helps mend split ends.
Why itís great for mums: Just three-minutes on wet hair transforms scarecrow hair to smooth.
Cost: £4.49, www.superdrug.com
BEST CERTIFIED ORGANIC SKINCARE PRODUCTNeal's Yard Remedies Beauty Sleep Concentrate Why it won: A lightweight serum scientifically formulated to support skinís natural night-time regeneration, while reducing the appearance of fine lines and wrinkles.
Why itís great for mums: Itís infused with aromatherapy essential oils to calm you into sleep.
Cost: £30.00, www.nealsyardremedies.com
BEST SELF-TANSt.Tropez Naturals Self Tan Lotion
Why it won: A subtle hint of tan comes courtesy of Vegetan, a 100% naturally derived active ingredient. Enriched with hydrating avocado butter blended and exotic mango seed oil to promote a longer-lasting colour.
Why itís great for mums: Naturally derived tanning agents are safe on even sensitive skins.
Cost: £26.55, www.st-tropez.com
THE MOST REVOLUTIONARY BEAUTY PRODUCT OF THE LAST 20 YEARSLiz Earle Naturally Active Skincare Cleanse & Polish Hot Cloth Cleanser
Why it won: Heralding a cleansing revolution 17 years ago, Cleanse & Polish has become an iconic British beauty essential coveted by women in over 90 countries.
Why itís great for mums: The creamy cleanser enriched with essential oils removes all trace of make up and the accompanying pure muslin cloth helps gently polish away dead skin cells.
Cost: £13.75, www.lizearle.co.uk
Kim Jones - TheBabyWebsite Beauty Editor
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