Keeping Your Little One Safe And Protected

Preparing your home for your new baby is exciting and once your baby arrives, maintaining a safe environment is vital to ensure your little one thrives.

With a recent survey* revealing that one in five mums could not live without a portable steriliser, protecting our little ones from harmful germs still remains at the top of the list for many.

WHY IS STERILISING IMPORTANT?

Breastfeeding helps to provide your baby with natural defences as your antibodies are passed on via your breastmilk. However, while the immune system is immature it is not developed enough to protect against all infections. It is therefore important to protect your baby from bacteria and viruses, particularly during the first 12 months.

HOW CAN MILTON HELP?

Milton are experts in protecting babies from germs, and have been trusted by parents, hospitals and midwives for over 60 years. The Milton range includes Sterilising Fluid & Tablets, Antibacterial Hand Gel, Surface Wipes & Spray and Fabric Solution to

protect your baby in the home and out and about.

The most important things to sterilise are feeding equipment such as bottles and teats in addition to items that enter your baby's mouth or come into contact with their food, such as breast pumps, plastic toys and teething rings. Milton cold water sterilising is a fast, effective and easy way to ensure your baby's equipment is safe. The fluid and tablets are added to cold water and are clinically proven to kill bacteria, fungi and viruses in just 15 minutes. The solution lasts 24 hours therefore you can put items in throughout the day and night and take them out when needed. There is no need to rinse before use.

The survey also revealed that a surprising one in five mums clean their baby changing mat just once a week or less. With Milton Antibacterial Surface Wipes, this can become part of your daily routine to help protect your baby from harmful germs. The bio-degradable wipes will leave surfaces disinfected and safe for baby to touch.

Clothes and fabrics are a haven for lingering germs and bacteria, especially as one in ten mums revealed their children go through at least four outfits a day due to the mess they can get themselves in to! Milton Fabric Solution kills bacteria and fungi that can lurk even after a 45Â° wash for extra protection when washing baby's clothes, bedding, soft toys and cloth nappies.

Visit Milton to download a FREE GUIDE 'Keeping your home baby friendly and germ free'.

SUPERMUM COMPETITION

ARE YOU A SUPERMUM? Or do you know someone that is?

Milton's 2011 Search for a Supermum has just launched to find an extra special British mum who deserves to win a fun filled family holiday.

If you know a mum who is extra special and deserves some recognition or has supported her family through a tough time, then make sure you nominate her for Milton's 'Search for a Supermum'. First prize is a family activity break at one of three locations in the UK worth

£1,000 while the runner up will win a relaxing Champney's spa day.

For further details and to nominate, go to Search For A SuperMum. All you need to do is tell us in up to 150 words why she deserves Supermum status. Make sure you enter by 27th May.

Terms and conditions are available on the Milton website. Follow details of the competition on Twitter @Milton_Baby or on Facebook/MiltonBaby

April 2011

You can find Milton in the baby aisle of supermarkets, pharmacies and major retail chains including Boots and Mothercare. Use disinfectants safely. Always read the label and product information before use

*Survey of 2011 women with children under 12 by One Poll

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