The 2010 annual 'Dream Toys' list from the TRA, the industry's official prediction of Christmas best-sellers, is packed full of kiddie versions of adult must-haves. Creativity and role play is at the very heart of the toy industry and with technology evolving at lightning speed, children are gearing up for the most exciting Christmas ever, according to the Toy Retailers Association (TRA) this month.
From children's video cams to electric guitars to even the most realistic of toy puppies and grooming parlours, children are able to emulate their parents, friends and family like never before and with much more fun.
This year's Dream Dozen, in alphabetical order:♦Â City Airport, Lego UK (£84.99)
♦Â Fireman Sam Deluxe Fire Station Playset, Character Options (£29.99)
♦Â FurReal Go Go Walking Pup, Hasbro (£59.99)
♦Â Jet Pack Buzz Lightyear, Mattel UK (£39.99)
♦Â Kidizoom VideoCam, VTech (£59.99)
♦Â Monopoly Revolution, Hasbro (£29.99)
♦Â Moon Dough Barn, Spinmaster Toys UK (£19.99)
♦Â Nerf N Strike Stampede ECS, Hasbro (£54.99)
♦Â Paper Jamz Guitar, Wow Wee Europe (£24.99)
♦Â 'Pumpaloons' - action game, Drumond Park (£19.99)
♦Â Sylvanian Families Motorcycle and Sidecar, Flair Leisure (£24.99)
♦Â ZhuZhu Grooming Salon, Character Options (£22.99)
Gary Grant, Chairman of the TRA's Dream Toys Selection Panel, comments: 'This year, the toy industry has combined innovation and creativity to respond to the ever-changing demands of children. The technological advancements used in many of the toys we reviewed this year were simply amazing, and demonstrate how forward thinking manufacturers are. In what has been a challenging yet extremely positive year for the toy industry, it is also refreshing to see the industry's faithful brands continuing to perform well to keep classic toys in the hearts of children everywhere.'
Oct 2010 |