MumsTheWord.com.......The Story so Far
So what 's a boy doing setting up a website business which deals with pregnancy and pregnant women?
Am I trying to get in touch with my feminine side or is it do to the fact that I am married, have two daughters, two daughters-in-law and one granddaughter so far? Well neither actually! I blame my assistant in my last job together with my reflexologist. I had wanted to start an e-commerce business for quite a while, but could not decide on the right business idea when both of these ladies became pregnant at the same time - end of the search for the idea and MumsTheWord.com was conceived in 2004.
It took nine months (really!) to take this idea from conception to realisation, and when we launched the site in February 2005 it rapidly became obvious that we had tapped an unfulfilled demand for a site which brought together some of the best natural and organic pregnancy product ranges from around the world. Initially our focus was on skincare, beauty and well-being products and product ranges that were produced specifically for pregnant women, rather than as an afterthought or addition for a mainstream brand, but we are now starting to increase the breadth of products available as we move into other areas. Although most of the products featured are natural or organic, not all of them are, the choice is very much yours to decide which product suits your lifestyle best.
We also took a conscious decision that packaging was important to our customers, we want them to smile when they open the box they have ordered, and so all our products are packed surrounded by pink tissue paper held together with a MumsTheWord sticker. And for that special occasion, we will gift wrap any order, from a Morning Sickness Relief Therapeustick to our largest gift sets. Judging by the emails that we receive back from our customers, this is a service that many really appreciate.
So eighteen months on, MumsTheWord.com is going from strength to strength, sales are increasing as are the number of products stocked, and if customers calling our customer services number are sometimes a little disconcerted to find a man answering the telephone, they are no more disconcerted than the man on the other end of the line, but together we manage!
MumsTheWord .....the definitive range for the mother to be |
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