The Department of Health has run National Breastfeeding Awareness Week since 1993 as a key event for promoting breastfeeding
The main aim of the campaign is to raise awareness of the health benefits of breastfeeding, increase social acceptance and encourage friends, family and healthcare professionals to provide support for breastfeeding mothers.
The theme of National Breastfeeding Awareness Week, which runs from the 10th to the 16th of May this year is Breastfeeding: every day makes a difference to your baby. If mums receive help and support, they are more likely to breastfeed for longer, giving them and their child important health benefits.
The campaign wants women to recognise that they have the right to breastfeed at any time and in any place. However many women still remain embarrassed to breastfeed in public. There are many types of accessories available these days which can enable discreet and comfortable breastfeeding. Breastfeeding pillows provide mums with a good nursing position, which avoids back pain, and helps baby to latch on better. Breastfeeding covers or shawls can provide discretion and a baby sling, like the Lifft Sling, can also be used a discreet ‘hands-free’ way to feed your baby.
Even if breastfeeding isn’t for you, let's start today by offering our breastfeeding buddies the support they deserve!
If you are having difficulty breastfeeding or have any concerns there are many helpful organisations and breastfeeding support networks you can turn to such as La Leche League or the National Childbirth Trust.
Louise Day.
www.lifftslings.com
Win a Lifft Sling Here
Go to our Breastfeeding Section
May 2009 | 
Children's Television Is A Nightmare
