There are over 100,00 new cases of skin cancer diagnosed in the UK every year.
Here are a couple of facts about UV Protection and the sun:
 Children spend more time outside and are exposed to an average of three times more sun than adults. Consequently, over a lifetime, most people will receive 80% of their exposure to the sun in their youth
One blistering sunburn in childhood more than doubles a child's chances of developing skin cancer in later life
No baby under the age of 6 months should be exposed to the sun at all - their skin is too fragile, yet every year, scores of children get sunburn.
Why not use sun tan lotion? The upside of good protective clothing is that it doesn't wear off when you go swimming, there are no gaps when it's put on and you only pay for it once.
To help get the message across, NScessity will be donating a sum of money to The Skin Cancer Appeal for every single item of their 'ActivSkins' range sold from April 1st 2008 onwards.
Parents can rest assured that when they buy an item from the ActivSkins range, not only are they buying superb quality CANSA endorsed swimwear to protect their children from the potentially harmful rays of the sun, they are also contributing to a really worthy cause.
May 2008
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