UNICEF, Pampers and UK Mums Help Save Lives
Thanks to the support of UK mums, Pampers has been able to donate over 15 million tetanus vaccines to UNICEF, helping to save the lives of millions of vulnerable mothers and their unborn babies around the world.The number of vaccines donated equates to almost 2 vaccines a month for every baby born in the UK each year or nearly four times the entire population of the UK. For every pack of Pampers product sold during October – December last year, Pampers provided UNICEF with the funding for one life-saving tetanus vaccine. Leading supermarkets, Asda and Tesco donated an extra vaccine for every pack sold. Pampers joined forces with UNICEF for a second year to support the fight against tetanus. This year’s campaign result has seen an increase of over 100% on the 2006 figure, which saw 7.5 million vaccines donated.
It is estimated that tetanus continues to take the lives of 250,000 mothers and babies across the developing world each year. However, the true extent of the death toll of tetanus is uncertain as a vast number of Tetanus related deaths go unregistered. UNICEF UK Spokesperson, Gina Dafalia commented:
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“We would like to extend our thanks to the parents who really supported this important campaign. As a result of their commitment, UNICEF will be able to ensure that millions of mother and newborns globally are protected from tetanus, and have the chance to experience the joy of a healthy childhood.”
Celebrity Mum, Nell McAndrew who supported the campaign comments:
“This campaign makes it so easy to help other, less fortunate mums around the world as part of a weekly visit to the supermarket. Such vaccination programmes have seen the disease eradicated completely in the West and the same is possible for the rest of the world with the continued support of UK parents.”
UNICEF
UNICEF is the leading children’s organisation reaching children in more than 150 countries around the world, helping children survive and thrive, from early childhood through to adolescence. UNICEF is the world’s largest provider of vaccines for poor countries; UNICEF supports child health and nutrition, quality basic education for all boys and girls, and the protection of children from violence, exploitation and AIDS. UNICEF is not funded by the UN. Instead UNICEF relies entirely upon voluntary donations to fund its work for children worldwide
Pampers
Pampers cares for the development of every baby around the world and continuously works in partnership with NGOs, charity organisations and many, many hospitals and health professionals to help to make a difference. Some of the initiatives which demonstrate Pampers ongoing commitment to vulnerable and disadvantaged babies around the world include education programmes for mothers and mothers-to be, training schemes for physicians and nurses, and the donation of equipment for maternity wards and orphanages.
February 2008
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