The ‘Kiss it Better’ campaign, which enters its fifth year in 2008, will run from St. Valentine’s Day (14th February) to Mothering Sunday (2nd March). The special Pink Lady® Kiss It Better polybags will be available throughout this period and will run until stocks last. The Kiss it Better campaign, initiated by journalist Carmel Allen, is aiming to raise £250,000 this year to help fund research into childhood cancers. Carmel was inspired to start the campaign when her young daughter was treated for a rare form of cancer, Neuroblastoma, at Great Ormond Street Hospital.
Andy Macdonald, from Pink Lady® apples comments “We are delighted to team up with the Kiss It Better campaign. Anyone buying Tesco’s special Kiss It Better polybags can help turn a Pink Lady® apple from simple goodness for themselves into a donation for children with cancer as well.”
No other apple is raised with more love than a Pink Lady® because it grows on the tree for longer than any other apple. This additional nurturing means a Pink Lady® apple develops unique traits: a vivid pink blush; a perfect sweet / tangy balance, and a hint of effervescence.
By picking Pink Lady® apples, you can rest assured that you are getting some of the best apples available. Only the highest quality apples in the orchard make it past the strict criteria to become a Pink Lady®. So look for the flowing heart logo to make sure you’re getting the best apple – which you and your family deserve.
The Pink Lady® Kiss It Better bags and packs of apples are only available in Tesco nationwide. For more information see www.pinkladyapples.co.uk or www.gosh.org/kissitbetter
February 2008
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