How To Save a Life
More than half of parents don't know how to save their child's life.Almost six out of ten parents (57%) would not know what to do in an emergency to save their child's life, the BABYSAFE SURVEY 2007, commissioned by Tesco Baby & Toddler Club has revealed.
The survey of 2,500 mums has revealed that less than 10% of new parents have had any first-aid training in the past 12 months and almost a quarter (24%) admit that they really need a refresher course.
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Some further figures gleaned from the survey are:
 27% of parents have had to cope with a choking incident, yet 60% did not feel confident in dealing with the situation.
Parents feel less confident about dealing with incidents involving chemical ingestion, yet nearly 16,000 children are taken to hospital each year following suspected poisoning by liquid
An overwhelming 76% of mums say that parenthood is more worrying than they thought, with the highest response from those with 0-6 month year olds.
74% of parents believe that staircases are one of the two 'hot spots' in the home (with 67% choosing the kitchen). Which is justified as over 261,000 accidents happen in the kitchen/utility room and over 268,000 accidents on staircases.
The latest figures suggest that more than 416,000 children under five have accidents inside the home - with over 191,000 of them falling, slipping or tripping, and some 3,000 cases of meningitis result in 300 deaths every year.
According to The Royal Life Saving Society, a short first-aid course, every couple of years, is all it takes to give parents the confidence to know what to do in an emergency. To help parents gain confidence and learn basic first aid skills that could save their baby's life, Tesco Baby & Toddler Club has launched a BABYSAFE seminar roadshow.
From 4 October 2007 for six months, 20 FREE 2 hour seminars on child-safety, are being held in towns around the UK, where parents can come along and learn vital life-saving skills. Run by The Royal Life Saving Society experts for Tesco Baby & Toddler Club, the seminars have been especially designed to help parents cope with babies and young children in an emergency. The subjects covered include teaching them basic resuscitation techniques, the recovery position, what to do if a child drowns, choking, bleeding, burns, scalds, knowing about meningitis and what to look for and basic car-safety tips.
Supporting the campaign, leading TV doctor, Dr Hilary Jones, says: "As a parent your first priority is the safety of your child which is why it is so important for parents to feel confident and better prepared in the event of having to handle the more unsavoury part of parenthood – the medical emergency. These BabySafe seminars will give parents the skills that could help save their child's life."
Di Standley, Chief Executive from The Royal Life Saving Society, says: "Parents need all the help they can get and practical guidance is the best way for them to learn. Safety is a huge concern for parents, yet so many have little hands-on first aid knowledge. These seminars will give them the chance to up-date their skills or learn new ones and give them the confidence to respond positively in a crisis".
Jenna Copeland, Tesco Baby & Toddler Club Manager, says: "The Club is committed to helping make parenting that little bit easier. We talk to our members regularly, and when 86 per cent said they would be interested in attending a first-aid course we were inspired to launch BabySafe. We're thrilled to be working with The Royal Life Saving Society UK to give our customers the skills they need to help keep their children safe."
The two hour seminars have been specially designed by The Royal Life Saving Society. All participants will receive a 'goody bag' containing a free BabySafe DVD and a selection of products, plus the DVD will be available to download from the Tesco Baby & Toddler Club website – www.tesco.com/babyclub.
Nov 2007
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